Keith held a number of key marketing and communications positions within Coventry Building Society before his retirement in 2005. He has extensive management experience and was responsible for the introduction of a new corporate social responsibility strategy within the organisation.

He has been a trustee of the Coventry Building Society Charitable Foundation and was a member of the working group that was responsible for the development of the City’s Green Space Strategy. He is a Coventry Ambassador, a member of the Image Working Group and a Fellow of the Royal Society of Arts.

Keith has been involved in the arts scene in Coventry for many years and is currently Artistic Director of the Criterion Theatre – three times winners of the Godiva Award for Best Theatre.